Gather new participants and audiences.
Target Size: 25–200 people | Attributes: Inclusive, Informational, Catalytic | Shorthand: “I want to recruit participants.”
Clearly communicate the opportunity. Through a mix of presentations and activities, introduce your participants to the opportunity at hand and how they can get involved.
Build in time for questions. Host a panel discussion or an informal Q&A session to let participants dig into the details. You might anticipate some of the most pressing questions and plant them with a moderator or with a friendly audience member.
Make it easy to get on board. End your event with a clear call to action, and help your participants get involved right away. Capitalize on the event’s momentum and show how you’ll continue to keep people engaged and informed.
- Finalize opportunity
- Invite participants
- Develop talking points
- Build agenda
- Train facilitators and presenters
- Host an enticing, inspiring event
- Collect commitments
- Follow up with participants
Sprout led three events—one in Philadelphia, one in Chicago, and one in San Francisco—to recruit participants for a new national program called LRNG. The events featured notable speakers and working sessions.